BOSTON Vivaldi Brand Leadership has brought aboard Jeffrey Parkhurst as managing director of brand valuation and metrics, a newly created position.
Reporting to president and chief operating officer James Cerruti, Parkhurst, 44, is charged with growing the New York consultancy's brand valuation and metrics practice on a global level. By looking at earnings, company forecasts and analyst reports for new and existing brands, the company can determine their monetary value and advise clients on building those brands through different marketing channels and improving their standing on Wall Street, Parkhurst said.
"Brand valuation is an important niche [in brand development], and Vivaldi is a company in growth mode," said Parkhurst of his decision to join.
Vivaldi clients include Bertelsmann Media Worldwide, Dow Chemical, Siemens Mobile, Unilever and John Deere. Besides its New York headquarters, Vivaldi has offices in San Francisco, Washington, D.C., London, Mexico City, Munich, Germany, and Tokyo.
Parkhurst comes to Vivaldi from Omnicom shop Interbrand in New York, where he spent two-and-a-half years as U.S. director of brand valuation. His duties are being overseen by global director of brand valuation Jan Lindemann while Interbrand seeks his replacement, according to an agency representative.
Before joining Interbrand, Parkhurst held various marketing positions with Procter & Gamble, Kraft Foods and A.T. Kearney.