Intel, Kingston Make Music Together

NEW YORK Intel is getting into the music business.

The computer chip maker for the first time has commissioned a commercial artist to not only write a song about one of its products but also shoot a music video. Working with independent Woo Agency, Intel hired Sean Kingston, who sang the summer hit “Beautiful Girls,” to pen the song “Gotta Move Faster” and shoot the subsequent video.

“We briefed him on the key points—the mobility component, performance and overall connectivity—and he went off and wrote it himself,” said Greg Fisher, manager, worldwide consumer integrated marketing, Intel, based in Hillsboro, Ore.