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LOS ANGELES Intel has issued proposal requests as the company kicks off a review for its $300 million global advertising account, a client representative confirmed.
The client is looking at holding company teams as well as “some individual agencies” for the pitch, which includes creative, media and below-the-line duties, said a source, “because although the business is global, there will be some consideration of smaller networks.”
The review began last month and the New York-based Havas creative and media incumbents, Euro RSCG Worldwide and Media Planning Group, will defend [Adweek Online, Oct.
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