CHICAGO Wausau Financial Systems is launching a new television campaign this week that will run exclusively on CNBC's new business programming show, CheckPoint.
The Mosinee, Wis., financial and security solutions firm will tout its services in two television spots created by Thomas Marks & Associates in Wausau, Wis. Campaign spending was not disclosed
One ad promotes Wausau's security solutions for state and national governments, transportation entities, financial and insurance companies, healthcare organizations, schools and universities. The second commercial introduces Wausau's new Kids Safe Identification Mini CD-Rom product.
The company decided to sponsor the half-hour show because it is one of the only business programs focused primarily on security, homeland defense and the business of war, Wausau executives said. CheckPoint airs live at 7:30 p.m. Monday through Friday.