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LOS ANGELES Zurich Life Insurance has launched a review for its media buying account, confirmed Bob Wolf Partners/TPG, which is leading the search.
Account billings are $5-10 million, said Dan Pearlman, co-chief executive officer of the consultancy in Los Angeles. The creative portion of the account is handled in-house.
Requests for proposals have been issued to an undisclosed number of direct response media buying agencies nationwide, said Pearlman The incumbent, WPP’s Wunderman in New York, has been invited to participate in the review, he said.
“The
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