Initiative Names Strategy Chief | Adweek Initiative Names Strategy Chief | Adweek
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Initiative Names Strategy Chief

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NEW YORK Interpublic Group's Initiative said it has appointed Janet Fitzpatrick to the new position of chief strategic officer.

Fitzpatrick, who will be based in New York and report to Initiative worldwide CEO Alec Gerster, will insure that resources and talent are leveraged properly across the worldwide network. She will also work closely with regional leaders and lead the company's growing pool of channel planners.

Fitzpatrick was previously vp and director of global marketing at Motorola, where she was credited with helping to revitalize the company's brand and gain revenue share in North America, Latin America and other markets. Prior to her Motorola stint, she was CEO of Mindshare Japan.

"I have no doubt that under Janet's astute leadership Initiative's global strategic development will accelerate to the next level," said Gerster in a statement.

"There has not been a more exciting time in the media industry when the paradigm of advertising has shifted so dramatically and when digital strategy has become so extraordinarily significant," said Fitzpatrick.