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Jordan McGrath Case & Partners launches a new brand-awareness campaign for ING Group today.
The effort, budgeted at $20-30 million, marks the first work in the United States for the cli ent, a financial-services company. It includes two 30-second spots, the first of which will air tonight on ABC and NBC.
The commercial opens with a man walking his dog in a city park. As he nears a bench on which people are sitting, he notices the letters ING are exposed on the bench’s back.
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