Infogrames' $20 Mil. Biz in Play | Adweek Infogrames' $20 Mil. Biz in Play | Adweek
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Infogrames' $20 Mil. Biz in Play

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LOS ANGELES -- Videogame publisher Infogrames has begun contacting agencies as it prepares to shift its account from DDB in Los Angeles, sources said.

While sources peg billings at $20 million, the New York-based company spent $12 million last year on ads, according to CMR.

DDB has handled creative and media duties, as well as sales promotions, events, direct marketing and online marketing, through Tribal DDB in Los Angeles for a year. Its work has focused mainly on promoting specific Infogrames titles.

Sources said the agency search comes after Infogrames shifted its marketing function from Santa Monica, Calif., to Beverly, Mass. Client representative Nancy Bushkin confirmed the reorganization and said John Hurlbut, svp and general manager in Beverly, is now the company's head of U.S. marketing.

Bushkin declined further comment on the review, as did DDB president Rick Carpenter. It is unclear if the client has issued an RFP. Infogrames publishes interactive entertainment software for an audience ranging from hard-core gamers to preteen, and has 1,000-plus titles, including Deer Hunter and versions of the TV show Survivor and the Hasbro game Monopoly.

DDB won the account in March 2001, edging out Arnold in San Francisco, Attik in New York, BBDO West in Los Angeles and Rubin Postaer and Associates in Santa Monica.

That review was spurred by a consolidation of ad accounts brought on by the client's acquisitions of category mates, such as Hasbro Interactive and Games.com.