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WASHINGTON, D.C. An ad industry coalition sent a letter to the Federal Communications Commission and the Federal Trade Commission on Wednesday, urging the regulators to reject a petition by consumer watchdog group Commercial Alert calling on TV networks to disclose product placements in their shows.
The Freedom to Advertise Coalition, which includes the American Advertising Federation, the American Association of Advertising Agencies and the Association of National Advertisers, among others, argues that interrupting programs to disclose placements “borders on the ludicrous” and will make TV “virtually unwatchable,” according to coalition lawyer Darryl Nirenberg.
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