Ikea Consolidates Media at Horizon

LOS ANGELES Swedish home-furnishings retailer Ikea has tapped independent Horizon Media to handle its estimated $40 million North American planning and buying account, the agency said this week.

Horizon, which has been responsible for the client’s Los Angeles-area media since April 2004, was awarded the rest of the U.S. market without a review, the agency said. The account will be handled from Horizon’s Los Angeles and New York offices.

Headquartered in Philadelphia, Ikea North America currently operates stores in 32 countries and 22 locations in the U.S.