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LOS ANGELES Two reality-style TV commercials crafted by independent Ignited Minds for the 3-D street-fighting video game Tekken 5 broke nationwide late last week, according to the agency.
The campaign also includes online and print executions, launched earlier in the month, the agency said.
Originally planned as scripted efforts, in February, Ignited Minds held a casting call for actors interested in appearing in a commercials for the martial arts-themed video game, said Magnus Morgan, account director at the Marina del Rey, Calif.,
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