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NEW YORK The Interactive Advertising Bureau yesterday proposed guidelines for over-the-page rich media ad units that center around user control.
The specifications are designed to improve the efficiency and ease of planning, buying and creating online media, as well as enhance the user experience without constraining creative opportunities for marketers.
One of the guidelines states that audio must be user-initiated with the exception of ads run in a context where the user has already accepted sound. Another says that all ads must offer a “close box” or “skip-ad” button.
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