CHICAGO Sun Country Airlines has named Hunt Adkins its lead advertising agency after a review of undisclosed contenders, according to the shop.
"We're thrilled to be working with Sun Country Airlines," said Patrick Hunt, president of the Minneapolis independent agency, in a statement. "In a way, they've taken care of the hard part by becoming profitable in a very difficult market environment. Our job is to simply to let more people know that it's possible to get great service, convenience and comfort at a low price."
The St. Paul, Minn.-based airline flies to destinations in the U.S., Mexico and the Caribbean. Its last known agency was independent Olson + Co. in Minneapolis.
Billings for the assignment were not disclosed. Sun Country spent less than $1 million on advertising last year, according to Nielson Monitor-Plus.