Hummer to Break Bridge Effort

Modernista!’s debut print campaign for General Motors’ Hum- mer is tagged, “Hummer. Like nothing else,” and is intended as a bridge effort to the introduction of a lower-priced model next year.

Hummer’s $100,000-plus H1 has not been advertised in the past year, but GM wanted to raise brand awareness before the launch of the cheaper H2 model next July, said Marc Hernandez, Hummer brand man ager.

All four ads have different heads but the same copy: “Sometimes you find yourself in the middle of no where.