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The Hughes Group en listed an illustrator with a unique style in an effort to break out of the pack in its second cam paign for PolarMax winter clothing for outdoor-sports enthusiasts.
PolarMax is a sweat-wicking material used as what serious cold-weather outdoors people call a “technical base layer.” The brand competes with much bigger players, such as Patagonia, according to agency president James Schnurbusch said.
In an effort to gain notice with a smaller budget, Hughes hired Joel Nakamura, a Santa Fe, N.M.-based
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