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DETROIT Conservative columnist Arianna Huffington has teamed with the Natural Resources Defense Council for a TV spot challenging the Big Three U.S. car companies and Washington, D.C., policy makers to deliver more fuel-efficient vehicles.
Huffington is holding a news conference on Wednesday in Washington to unveil the spot, which breaks on Thursday in major markets including Washington, New York, Los Angeles, Philadelphia, Detroit, Tampa/St. Petersburg, Fla., and San Francisco, a Huffington representative said.
The spot “turns the typical slick car commercial on its head,” according to a statement from The Detroit Project, the initiative Huffington founded to put pressure on the auto industry and lawmakers.
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