Huey/Paprocki Promotes Mall Properties

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ATLANTA Huey/Paprocki has launched two new television ads for CBL & Associates Properties, one of the South’s major owners and operators of shopping malls, the agency said.

The two 30-second spots from the independent Atlanta shop began airing this week on cable and broadcast channels throughout the 28-state region where the Chattanooga, Tenn.-based company has its 70 malls. Each ad ends with the identification of the local mall. Marketers at each of the retail complexes decide where to place the ads.

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