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Atlantans Create Telecom’s First National Branding Campaign
ATLANTA–Mpower, a provider of high-speed telecommunications services, is banking on Huey/Paprocki to handle its initial national brand advertising.
“We need to establish ourselves as a communications company,” said Scott Hagedorn, Mpower’s vice president of advertising and business communications. “At the same time, we’ve got to portray the benefits of a new technology.”
The Atlanta shop’s $13 million effort, already under way in 26 markets, is scheduled to jump to 40 by year’s end.
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