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By Scott Hume
CHICAGO–Hensley Segal Rentschler has added a client and an executive charged with keeping the new business wins coming.
William Giacalone joins the Cincinnati agency this month in the new position of senior marketing executive. Previously, he served as vice president of marketing for American Business Press, a New York-based trade association that represents business publishers. Prior to his two years at the association, Giacalone had been a vice president at Poppe Tyson in New York.
Giacalone’s expertise in both interactive and business-to-business marketing mesh well with the agency’s core competencies, said Richard Segal Jr.,
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