HP, RealNetworks To Produce Digital Products | Adweek HP, RealNetworks To Produce Digital Products | Adweek
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HP, RealNetworks To Produce Digital Products

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Two high-tech Goliaths, Hewlett-Packard and online music service RealNetworks, are teaming up to create digital entertainment products that will allow consumers to download and personalize music and streaming video in their living rooms.

Palo Alto, Calif.-based HP will create hardware other than PCs on which people can watch streaming video and listen to music over the RealPlayer, RealNetworks' streaming media player. "They're digital entertainment products as opposed to a PC," said John Musaus, product manager for consumer appliances at Seattle-based RealNetworks.

"Some products will connect to the stereo, some to the TV," said Jaisimha. "You'll be able to access Internet media through this HP box in a way you would in the Internet world, but on a larger screen." The machine's components will work for narrowband as well as broadband connections, Musaus said.

Hewlett-Packard, founded in 1939, is known for hardware such as printers and desktop computers and currently employs about 88,500 people. RealNetworks has approximately 180 million unique registered users.