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Burger King went to the source to introduce its new oversized hamburger offering to customers in Latin America.
FireWorks Motion Media, a special effects company in Miami, employed “motion warping” software to create a stretch-limo-size cow. In the print incarnation, it resembles a horizontal black-and-white banana with a head and a tale.
The creature will make its debut in a television commercial, complete with motion tracking and other effects.
“The beauty of this job is its simplicity,” said FireWorks producer Anabella Sosa.
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