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DALLAS The Houston Texans kick off the 2005 National Football League season in a new campaign by Rives Carlberg that introduces the theme, “We live for Sunday,” the shop said.
Launched last Friday, the 30-second TV spot by the Houston agency features testimonials from head coach Dom Capers, various players and real fans—including season ticket holders and a classroom of local elementary students.
The commercial opens with Capers saying, “We live for Sunday.” Interspersed with game footage, players and fans offer reasons why they live for Sunday: “We live for Sunday.
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