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BMW Begins Contacting Shops In $150 Mil. Creative Review

LOS ANGELES Nearly three weeks after splitting with Publicis’ Fallon in Minneapolis, BMW has begun contacting agencies about its $150 million creative account. According to sources, the following shops were called last week: IPG’s Deutsch/LA in Marina del Rey, Calif., TM Advertising in Irving, Texas, and FCB in New York; MDC Partners’ Kirshenbaum Bond + Partners in New York; Omnicom’s GSD&M in Austin, Texas; and independent Wieden + Kennedy in Portland, Ore.

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