BMW Begins Contacting Shops In $150 Mil. Creative Review
LOS ANGELES Nearly three weeks after splitting with Publicis' Fallon in Minneapolis, BMW has begun contacting agencies about its $150 million creative account. According to sources, the following shops were called last week: IPG's Deutsch/LA in Marina del Rey, Calif., TM Advertising in Irving, Texas, and FCB in New York; MDC Partners' Kirshenbaum Bond + Partners in New York; Omnicom's GSD&M in Austin, Texas; and independent Wieden + Kennedy in Portland, Ore. Meanwhile, the client will hear pitches for national assignments from its regional roster shops, WPP's Grey/LA and Publicis in New York and Dallas, on Thursday, sources said. That winner will likely be invited to pursue the larger account, sources said. Both the client and Select Resources International in Santa Monica, Calif., declined comment.
PlayStation Marketing Chief House Moving Up Sony Ladder
LOS ANGELES Andrew House, evp and marketing chief overseeing Sony Computer Entertainment America's $90 million PlayStation and PlayStation Portable business, as well as associated game titles, is moving up to a top corporate marketing job under Sony CEO Howard Stringer, sources said. Neither House's new title nor his successor have been announced. Sources said House may assume his new post before the end of July. Both the Foster City, Calif.-based SCEA and its creative shop, Omnicom's TBWA\Chiat\Day in Playa del Rey, Calif., declined comment. SCEA spent $90 million in 2004 and $40 million through May 2005, per Nielsen Monitor-Plus.
Subway Board to See New Goodby Work Next Week
San Francisco Following the resignation of CMO Chris Carroll last week, Subway's board of directors will be shown a new campaign from Omnicom's Goodby, Silverstein & Partners at a meeting next week in Hawaii, sources said. If approved, the campaign would break in October following testing, sources said. It is unclear who will replace Carroll, who will stay with the client until September, a rep said. The agency declined comment.
M&C Saatchi Wins $50-60 Mil. Global Aussie Tourism Work
NEW YORK Independent M&C Saatchi has won global creative duties for Tourism Australia, estimated to be worth $50-60 million in billings over three years, the agency's executive chairman for Asia-Pacific Tom Dery confirmed. He said the account will be run from the agency's Sydney office. The win came after a review that also included Omnicom's Clemenger BBDO in Sydney and an undisclosed office of Publicis' Saatchi & Saatchi, said sources. WPP's Grey had created Tourism Australia's most recent work. Sibling Mediacom handled media. Aegis' Carat will now handle media.
European Out-of-Home Giant Kinetic Comes to North America
New York Kinetic, the London-based out-of-home agency joint venture formed in June among WPP's MindShare, Mediaedge:cia and independent Poster Publicity, has expanded into North America. It is based in New York but also has plans for Miami and West Coast offices, sources said. The partners expect to have offices in 35 countries by the year's end, when sources say the venture will have estimated billings of $3 billion (with about $350 million in the U.S.), making it the largest OOH agency. Mark Miller, who ran MEC's OOH unit, has been named chairman, and Steve Ridley (formerly president at Poster) is president. Ownership is equally split between WPP and Poster.
Dyson's $50 million creative review appears to be stalled, as four contacted shops are not moving forward. The New York shops—Omnicom's Merkley + Partners, WPP's Berlin Cameron/Red Cell and independent shop M&C Saatchi—all had client meetings scheduled in June, but either withdrew or were cut; TBWA\Chiat\Day never had a meeting, sources said. It is unclear if others remain. Dyson split with Publicis' Fallon in May. ... Hoover has contacted at least two shops about its account in recent weeks, sources said. A client rep said no "formal review" is underway. Roster shops are Omnicom's Element 79 Partners in Chicago and independent Ten United in Pittsburgh. While Hoover spent $45 million on ads last year, only $2 million has been spent through May, per Nielsen Monitor-Plus.