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Ogilvy's Sutherland Heads to Y&R
NEW YORK--Ogilvy & Mather executive creative director Ross Sutherland has accepted a high-level post at Young & Rubicam here, sources said. Sutherland, who has worked on and off at Ogilvy for 25 years, most recently on the Jaguar account, is expected to join Y&R next month as evp, executive creative director. Chief creative officer Jim Ferguson is expected to "flatten" the hierarchy of the department at the same time. One possibility: fewer ecds. It was unclear at press time which accounts Sutherland would work on. Ogilvy confirmed the departure; Sutherland and Ferguson declined comment.
Rapp Collins Establishes Digital Unit
NEW YORK--Rapp Collins Worldwide has formed a new interactive unit, dubbed Rapp Digital, and named Ogilvy Interactive's J.G. Sandom president. The Omnicom Group direct-marketing specialist said the move would provide clients with "a range of advanced, electronic customer-relationship-management services." Rapp CEO Malcolm Speed said the company will unveil "some significant investments and alliances shortly."
Lord Group Trims Staff After Key Corp. Split
NEW YORK--The Lord Group will lay off more than 30 employees after its split with Key Corp., sources said. The news surfaced as another account, The Sports Authority, launched a review. "We've made what I would call a moderate staff reduction consistent with the loss of the Key Corp. business," said Roger Chiocchi, general manager of the 160-person shop. Key Corp., which spent $13 million last year, is contacting agencies through a Cleveland consultant, Rojek Marketing Group. Sports Authority, which spent $28 million in 1998, has invited the shop to defend.
BMW Looking for Minority Expertise
NEW YORK--BMW is sending out requests for proposals to shops with expertise in minority/diversity marketing. "It's a small project aimed at a diverse market," a source said. BMW is looking for ideas
to "diversify their constituency," said the source, who described the project as "limited in scope." Woodcliff Lake, N.J.-based BMW's lead agency is Fallon McElligott in Minneapolis.
Account Activity
Labatt USA's Sol beer is searching for a shop to handle creative duties on its $10 million account, sources said. The Kiernan Group, Wilton, Conn., is handling. Incumbent Amster Yard said it resigned the account over "creative differences." Saatchi & Saatchi, New York, landed creative duties--including direct marketing--on Celebrity Cruises' estimated $35 million account. Lieber Levett Koenig Farese Babcock, through its alliance with Saatchi, will handle the direct portion. Also last week, Saatchi landed the estimated $15 million account of PUR water filters previously handled by Campbell Mithun Esty, Minneapolis. The shift occurred a month after Saatchi client Procter & Gamble said it was buying the brand.