Hotlinenewswire

FCB Takes Samsung's $400 Mil. PrizeNEW YORK—FCB Worldwide has won the $400 million global account for Samsung Electronics, an agency executive confirmed. The win was led by the New York office with a team of 10 people from the agency's London, Miami and Singapore offices. No creative work was shown—only a strategic presentation. AG in New York handled the Korea-based client's consumer electronics and wireless business in the U.S. It was unclear if the shop would continue on the business. AG representatives could not be reached for comment. Representatives at Samsung's Ridgefield Park, N.J., U.S. headquarters could not be reached.BMW Cuts to 8 for $20-30 Mil. Mini AccountNEW YORK—Eight semifinalists are contending for the estimated $20-30 million account for BMW's new compact car, the Mini, the client confirmed. In the race are New York-based shops Margeotes|Fertitta + Partners, Kirshenbaum Bond & Partners and DiMassimo Brand Advertising; Citron Haligman Bedecarré in San Francisco; Crispin Porter & Bogusky in Miami; The Richards Group in Dallas; and Los Angeles-based shops Suissa Miller and WongDoody. Cut are Bouchez Kent + Co. and Wolf Group, both in New York; Wieden + Kennedy in Portland, Ore.; Asher/Gal & Partners in Los Angeles; Hill, Holliday, Connors, Cosmopulos in Boston; and Goodby, Silverstein & Partners in San Francisco. The client will visit shops this week; a cut to three agencies is expected before Christmas. Roth Associates in Chappaqua, N.Y., is handling the review. Choice Hotels Narrows to 4 for $35-40 Mil. WorkATLANTA—Choice Hotels International has cut the field to four in the review for its $35-40 million account: Arnold Worldwide in McLean, Va., and Avrett Free Ginsberg, Bozell Kamstra, and Deutsch, all in New York. Creative presentations will be held mid-January with a decision by the Silver Spring, Md.-based hotel chain expected that month, according to consultant Laura Bajkowsky of Bajkowsky & Partners in New York.WestWayne Wins $35 Mil. Saks BusinessATLANTA—WestWayne has won Saks Inc.'s Department Store Group broadcast creative account. Billings are $35 million. The agency's Atlanta unit will handle creative for more than 250 department stores in 24 states operating under the Proffitt's, McRae's, Younkers, Parisian, Herbergers, Carson Pirie Scott, Bergner's and Boston Store names. The business does not include the Saks Fifth Avenue brand. Media buys will be handled in partnership with Initiative Media in Los Angeles. WestWayne, based in Atlanta and Tampa, Fla., won the account after a three-month review that included incumbent Ron Foth Advertising in Columbus, Ohio, and Barkley Evergreen & Partners in Kansas City, Mo. Consultancy Michael Markowitz & Associates in Santa Fe, N.M., handled the review.True North Rebrands Media OperationsLOS ANGELES—True North Communications' plan to unite its media operations in a new, rebranded media agency includes a new mission and reporting procedure as well as a new name, said Scot Butler, president of TN Media and media director of FCB Worldwide. After the holding company's media arms, TN Media and FCB Media, are combined early next year, the new entity, tentatively named Pervasive Media, will move from True North Diversified Cos., which houses the company's autonomous media independent, KSL Media, plus several specialist and multicultural shops, to True North Communications, where it will report to David Bell, TN Communications chairman and CEO.Ad Growth to Slow in 2001NEW YORK—Ad spending in the major media advanced aggressively in 2000, but the watchwords for 2001 are "soft landing," Robert Coen and other ad forecasters said at the UBS Warburg media conference in New York last Monday. Compared to 2000, which is expected to finish with ad spending up 9.8 percent to $236.3 billion, the increase will slow to 5.8 percent, or $250 billion, in 2001, said Coen, svp and director of forecasting at Universal McCann. Despite lagging media stocks and softening fourth-quarter advertising, "No one is expecting a recession in 2001," Coen said. Echoing Coen, Zenith Media chairman and CEO John Perriss anticipated "a slowdown in growth, a soft landing" next year as ad spending grows 4.6 percent. Newswire RoundupKirshenbaum Bond & Partners is spinning off its media operation and hopes to name a CEO within two months, sources said. Media Ventures will have separate profit and loss responsibilities, according to sources. Its chief operating officer is Robb High, formerly COO of the agency. The shop's new COO is Adelaide Horton, formerly of TBWA\Chiat\Day. … Mullen in Wenham, Mass., has won the $20-25 million account of Lucent Technologies spinoff Agere Systems, beating finalist Hill, Holliday, Connors, Cosmopulos in Boston. … Four shops are competing for Weider Nutrition's $10-15 million ad account, sources said. Pitching the account are VitroRobertson in San Diego; Butler, Shine & Stern in Sausalito, Calif.; Arian, Lowe & Travis in Chicago; and GMO/Hill, Holliday in San Francisco, sources said. … Suissa Miller has accepted an assignment from Ernest & Julio Gallo, representatives of Suissa in Los Angeles and Gallo in Modesto, Calif., confirmed. Gallo hasn't had a lead agency since the account was resigned in April by FCB in San Francisco. Gallo spreads its estimated $15-20 million budget among undisclosed shops.

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