Fellers to Shut Down Advertising Network
DALLAS—The Fellers Group advertising network is calling it quits, sources said. The Austin office will close soon and the Lubbock and Amarillo, Texas, locations are being sold to an undisclosed advertising entity, sources said. The Houston and Oklahoma City offices have already closed. Sources said some members of Fellers' Austin staff are forming their own shop. Fellers claimed billings of $58 million and revenue of $7 million in 2001. Its clients include the Bob Bullock Texas State History Museum and Ryland Homes. The 34-year-old agency did not return calls.
6 Dallas Agencies Contend for Broadlane
DALLAS—Six shops are competing for the $1 million account of Broadlane. Sources said the contenders are GroupBaronet, Hybrid, Levenson & Hill, The Loomis Agency, The Point Group and Slingshot, all in Dallas. Gary Stevenson of Marketing/Communications Consulting in Austin, Texas, is overseeing the review, sources said. The client, a subsidiary of hospital chain Tenet Healthcare, advises healthcare organizations on cost savings. Broadlane has offices in Dallas, San Francisco, Cincinnati, New York and Oakland, Calif. The six agencies will present capabilities on Jan. 24-25.
Paymentech Chooses Quill Advertising
DALLAS—Paymentech has awarded its advertising account to Quill Advertising without a review. The Dallas agency is charged with creative, media and public relations duties for the local client, which sells payment solutions to retailers, e-tailers and restaurants. Paymentech has traditionally used agencies on a project basis to reach business customers. Fogarty Klein Monroe of Houston handled the client's last branding campaign, which appeared in print from April through October. Billings are undisclosed.
MARC USA to Promote Palace Entertainment
DALLAS—Palace Entertainment has consolidated its ad account at MARC USA. The Dallas office won the business in a showdown with Heil-Brice Retail Advertising of Newport Beach, Calif. MARC will be responsible for creative, media, sales promotion, direct marketing and collateral duties. MARC had handled the ad account of Alfa SmartParks, which was acquired by Palace last July. HBRA had handled ad duties for Boomers, a Palace property. The Irvine, Calif.-based client is among the nation's largest operators of water parks and family entertainment centers. Billings are undisclosed.
Omni Hotels Seeks Dallas Ad Partner
DALLAS—Omni Hotels has put its ad account into re-view. The Irving, Texas-based client is looking for a Dallas-area shop to handle its estimated $3 million account, sources said. Local shops Square One, DDB and PGC Advertising are among the contenders, sources said. Campbell Mithun's San Diego office, which has handled creative and media duties for the chain since 1995, declined an invitation to participate in the review, the shop said. Sources said the review was initiated by the client's vice president of marketing, Caryn Kboudi, who joined Omni last April. The client could not be reached for comment.