Saatchi's Gilbert Set to Move to New York
LOS ANGELES—Scott Gilbert, CEO of Saatchi & Saatchi in Torrance, Calif., is set to move to the agency's New York headquarters and become a managing partner. Following the May 1 move, Gilbert, 49, will be responsible for day-to-day operations in the New York office including new-business development. Gilbert said he is making the move at the request of the agency's worldwide CEO, Kevin Roberts. It is also tied to a restructuring of Saatchi's top management that will see three executives relinquish their managing partnerships.
Y&R Wins Global Duties on ChevronTexaco
NEW YORK—ChevronTexaco has awarded global creative duties on its retail ad account to Young & Rubicam, after a review that included Bates, Brouillard Communications and Campbell Mithun, the client said. Billings are estimated at $95 million. Y&R previously handled retail ads in the U.S. through its San Francisco office. It adds duties in Europe, Asia, Latin America, Canada, the Middle East and Africa. Sister shop Mediaedge:cia will handle global media duties. Creative duties on the client's corporate image advertising remain in play.
E*Trade, Goodby Stick Together
LOS ANGELES—E*Trade Financial has called off its agency search and Goodby, Silverstein & Partners will continue to handle its $40 million account, the client confirmed. The Menlo Park, Calif.-based client held strategy sessions last week with Goodby and is moving forward with the San Francisco shop's ideas. E*Trade chief marketing and media officer Pamela Kramer began contacting shops in December, just weeks after assuming her new position. Kramer, who had been E*Trade's chief media and content officer, conducted the search without E*Trade chairman and CEO Christos Cotsakos' knowledge or approval, sources said. Goodby officials declined comment.
PalmSource Meets With 4 S.F. Agencies
LOS ANGELES—Palm Inc. software spinoff PalmSource heard final pitches last week from the San Francisco agencies vying for its global creative and media account, the client said. The finalists are BBDO, Collaborate, Doremus and Foote, Cone & Belding, sources said. The Sunnyvale, Calif., client has not worked with an agency, and billings have not been determined, sources said. Palm spent $17 million on ads in 2001 and $7 million through October 2002, per CMR.
Wolfe/Doyle has won the TV creative assignment for Grey Goose vodka, edging out Dailey & Associates, West Hollywood, Calif.; Team One, El Segundo, Calif.; Goodby, Silverstein & Partners, San Francisco; and an undisclosed New York agency ... Water park operator Palace Entertainment has consolidated its ad account at MARC USA in Dallas after a showdown with Heil-Brice Retail Advertising ... Irving, Texas-based Omni Hotels has put its estimated$3 million ad account into review. Campbell Mithun's San Diego office, which has handled creative and media duties for the chain since 1995, declined an invitation to participate in the review, the shop said.