Y&R Adds Ryan as Marketing Chief
CHICAGO—Young & Rubicam hired Doug Ryan as managing partner and chief marketing officer in charge of business development, a new post. He reports to Kary McIlwain, president and CEO of Y&R in Chicago. Ryan will also serve as the global account manager on Jim Beam Brands. Previously, Ryan was vp of global marketing and sales at UNext in Deerfield, Ill.
Burnett Is Expected to Win Sonicare
CHICAGO—Philips will award its $15 million Sonicare account to Leo Burnett this week, sources said. The brand had been handled by D'Arcy Masius Benton & Bowles in Los Angeles. A Burnett representative would only say that an announcement was forthcoming. The move had been expected [Adweek, Dec. 23].
Fallon Fills Client-Service Post
CHICAGO—Fallon in Minneapolis named Mike Buchner director of account service. Buchner, 41, who is also gm of the Minneapolis office, had been in the post on an interim basis since Maggie Shea left Fallon in October to start her own consultancy. He will continue as gm of the Minneapolis office. The agency also promoted Michael Hart and Chris Lange to group creative director, overseeing the Dyson vacuum cleaner and Archipelago accounts. Hart, 35, and Lange, 31, report to Minneapolis cd Bruce Bildsten.
Metra Business Remains With Noble/BBDS
CHICAGO—Noble/BBDS Chicago has retained Metra's $1-2 million account after a review that included Chicago Creative Partnership, MARC USA and Cairns-Whalen, all in Chicago. Metra is the Chicago area's commuter-train system. Noble/BBDS has had the account since 1985. The initial contract is for three years, with two one-year options.
Porsche Unveils Cayenne TV Campaign
CHICAGO—Porsche Cars North America earlier this month broke TV spots touting its new Cayenne SUV. The ads, by Carmichael Lynch in Minneapolis, broke on Jan. 5 during Fox's NFL coverage and will run for three weeks before reappearing in March when the car goes on sale. In one spot, a taxi follows a Cayenne through rough terrain; the cab is damaged, but the Cayenne remains unscathed. The work introduces the line, "Pure Porsche in an unexpected form." Spending on the campaign, which includes print, interactive and direct mail, was estimated at $15 million.
ServiceMaster Taps C-K for Brand Project
CHICAGO—Cramer-Krasselt was selected by Service-Master to develop a new brand positioning for its American Residential Services/Rescue Rooter division. Billings were given by the Naperville, Ill.-based client at $10 million.
Campbell-Mithun Gets Good Humor-Breyers
CHICAGO—Unilever's Good Humor-Breyers division has shifted its nearly $10 million account from Ogilvy & Mather here to Campbell Mithun, Minneapolis, following a review. The Green Bay, Wis., unit includes Good Humor, Bryers, Klondike and Popsicle ice cream bar brands. Ogilvy had the account for eight years, and an agency representative cited consolidation at the client as the reason for the shift. A Campbell Mithun rep had no comment.