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Gap Looks for Creative Help

SAN FRANCISCO—Gap Inc. has contacted at least one agency for creative information, sources said. The contact was said to be initiated by Jennifer Bridge, a Gap marketing executive, who declined comment. Gap most recently worked with Laird + Partners, New York, which handled advertising for the client’s adult, kids’ and baby brands. Gap spent roughly $235 million on measured media this year, according to CMR.

Goodby Takes Match.com

DALLAS—Omnicom Group’s Goodby, Silverstein & Partners has won Match.com’s





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