Calif. Lottery Extends Contract With Grey
LOS ANGELES—The California Lottery Commission has extended its contract with Grey for up to six months while it reviews a protest filed by DDB. Foote, Cone & Belding in San Francisco appeared to have won the five-year, $125 million account in July following a review that also included Grey, DDB and McCann-Erickson, all in Los Angeles. DDB's protest stemmed from media costs stated by FCB and its media buying partner, Initiative Media in Los Angeles, sources said. The commission will meet next on Oct. 4. Grey's contract was to expire on Nov. 30.
Muse Joins Army Team
CHICAGO—Muse Cordero Chen was selected by Leo Burnett to handle the African American portion of the U.S. Army's $95 million account. The Los Angeles shop overcame five finalists to succeed Images USA in Atlanta, which split with Burnett as a subcontractor on the business late last spring.
JWT & Tonic Trims Staff
SAN FRANCISCO—JWT & Tonic here has cut five employees from its staff of roughly 60, according to sources. The shop, which was formed in December 2001 through J. Walter Thompson's acquisition of Tonic 360, has the $100 million Sun Microsystems account and is vying with Fallon Minneapolis for a global branding project from the client.
Match.com Meets With Agencies
LOS ANGELES—Dating site Match.com is meeting with shops this week for chemistry checks before it names three or four finalists for its $20 million creative and media account, sources said. Shops under consideration include the incumbent, Launch Partnership, Irving, Texas; Goodby, Silverstein & Partners, San Francisco; Ground Zero, Marina del Rey, Calif.; Publicis in the West, Seattle; Arnold, Boston; Berlin Cameron/Red Cell, New York; and GSD&M, Austin, Texas, sources said. The review is led by Select Resources International in West Hollywood, Calif., which declined comment. Representatives for Match.com, based in Richardson, Texas, did not return calls.
Pioneer Touts Thin Plasma TVs
NEW YORK—Pioneer Electronics launches a campaign this week for its Pure Vision Plasma Display TVs, which cost more than $11,000 each. Five print ads from BBDO West, San Francisco, target affluent men in the October issues of Boating, Men's Journal and Sports Illustrated. The tag is: "Sound. Vision. Soul." Pioneer, Long Beach, Calif., spent nearly $11 million on ads last year, per CMR.
Hunter Phillips, svp and marketing director of Rubin Postaer and Associates, said he has left the shop. Phillips led new-business efforts at the Santa Monica, Calif., agency. His last day was Friday. He did not elaborate. ... Michael Folino has left TBWA\Chiat\Day, where he served as a creative director on Energizer and Adidas, sources said. ... Nostrum Advertising, Long Beach, Calif., hired Thomas Hallgren as creative director. He was previously a freelance creative director in New York.