Advance Auto Parts Down to 2 Shops
CHICAGO—Two shops have advanced in the review for Advance Auto Parts' $50-60 million account, according to sources. Cramer-Krasselt, Orlando, Fla., and Fogarty Klein Monroe, Houston, will continue vying for the Roanoke, Va., chain's business. A decision is expected this month. Incumbent The Martin Agency, Richmond, Va., did not compete.
DDB Prepares 8-Minute Commercial for Bud
CHICAGO—DDB Chicago is creating an eight-minute film for Budweiser that is set to appear on a new digital TV cable network called Brief Original Broadcasts, sources said. Anheuser-Busch in July signed a multiyear deal to be the official alcoholic-beverage sponsor of the network. The film will be part of Bud's "True" campaign. Shorter bites of the film will be used for 60- and 90-second spots, sources said. Agency officials declined comment, and an A-B representative could not provide further details.
Mercantile Exchange Seeks a New Agency
CHICAGO—Chicago Mercantile Exchange launched a search for a shop to handle its estimated $3 million ad and media buying and planning account, a representative from the futures exchange said. Cramer-Krasselt, Chicago, has had the account since 1999. The review was prompted by the formation of Merc's Marketing and Public Relations Advisory Committee in May to focus on the role of advertising as Merc expands its business globally, the rep said. Public relations is not part of the review, the rep said.
ConocoPhillips Print to Break via Campbell-Ewald
DETROIT—A print campaign created by Campbell-Ewald to introduce the newly merged ConocoPhillips breaks in newspapers and magazines this week, said Ed Burke, manager of advertising and creative services at the new company. Campbell-Ewald handled corporate advertising for the Houston-based Conoco, while DDB Dallas handled corporate ads for Phillips, Bar tlesville, Okla. The new company, based in Houston, is evaluating DDB's role, Burke said. Conoco spent $8 million on corporate advertising in 2001, according to CMR, while Phillips spent $6 million.
Leagas Out of Review for Sun Project
SAN FRANCISCO—Leagas Delaney, San Francisco, is out of Sun Microsystems' review for a creative project, sources said. The remaining contenders are Sun's main creative shop JWT & Tonic, San Francisco, and Fallon, Minneapolis. Sources said a decision date has been postponed. The client expected to decide by late August, but is now looking at mid-September. Leagas execs could not be reached for comment. Santa Clara, Calif.-based Sun spends roughly $100 million annually on global advertising.
Ogilvy, JWT to Share MGD Assignments
CHICAGO—Miller Lite agency Ogilvy & Mather picked up duties for Miller Genuine Draft following a creative face-off with MGD shop J. Walter Thompson. JWT, whose work on the brand over the past three years has not always been well-received, was also given new assignments for the $50 million brand, a Miller Brewing Co. rep said. The rep said JWT, whose Chicago office was assisted by New York in the pitch, remains lead agency on the brand.