McCann-Erickson Shuffles Coke Team
NEW YORK—McCann-Erickson has made some changes in the creative team on its Coke Classic account, sources said. The moves came after a July 7 meeting in Atlanta about creative direction, said sources. Nina DiSesa, chairman and chief creative officer of McCann in New York, has been spearheading the creative since last year, sources said, when she replaced Jonathan Cranin. Now, he is being "called off the bench," a source said, and DiSesa will "get a break from Coke." McCann is working on Coke Classic with Berlin Cameron/Red Cell, whose creative concepts are in test, sources said. Agency executives declined comment.
Zimmerman, Cliff Freeman Pass Litmus Test
ATLANTA—Zimmerman & Partners' courtship to buy Cliff Freeman and Partners will continue, despite the agencies' failure last week to win The Wiz account, sources said. The two shops jointly pitched the $50 million business, which was won by Wolf Group in New York. "Our chemistry was good," said CEO Jordan Zimmerman. "Because you lose a pitch, doesn't mean good things can't happen."
Prime Confers With FCC About AT&T, Comcast
BOSTON—Prime Communications today will meet with the Federal Communications Commission in Washington to argue that the merger between AT&T Broadband and Comcast should not take place until conditions are attached that allow independent shops to purchase cable TV ads "on a direct and nondiscriminatory basis," Prime said in a statement. In November, Prime, in Wakefield, Mass., filed a $20 million lawsuit in U.S. District Court in Boston against AT&T Broadband, alleging unfair business practices and monopolization. AT&T and Prime could not be reached.
Shops Present Work to Coors
CHICAGO—Coors Brewing Co. has heard presentations from at least two agencies as it searches for what the brewery has described as "a secondary provider of concepts" to lead shop Foote, Cone & Belding, sources said. Sources identified the agencies as Arnold, Boston, a Havas shop, and Deutsch, New York, which, like FCB, is part of the Interpublic Group. A Coors representative declined to confirm with which agencies the brewery is talking; shop officials declined comment. Sources said pitches initially involved an undisclosed malternative beverage.
Dyson has awarded duties on its estimated $30-40 million U.S. ad account. Fallon in Minneapolis will handle creative, while Grey's Mediacom in New York will handle media buying. The shops are responsible for the launch of the British vacuum cleaners in the U.S. Publicis Groupe's Fallon bested three other agencies. Other contenders for the media business included Publicis and Cordiant Communications' Zenith Media, WPP's Mediaedge:CIA and MindShare, and Aegis' Carat, according to sources. Creative incumbent Miles Calcraft Briginshaw Duffy, London, and media incumbent Walker Media are unaffected by the assignment. … Kirshenbaum Bond & Partners has expanded its relationship with Target Corp. by taking on an assignment for one of its stores, Marshall Field's, the client confirmed. According to CMR, Marshall Field's spent about $40 million on U.S. media last year.