T.G. Madison to Position Tetley Tea
ATLANTA—Tetley Tea has selected T.G. Madison to handle a regional marketing project. According to client marketing director Elyse Lenz, the Atlanta agency had strengths that were "most consistent with what we needed." TGM bested crosstown rivals WestWayne and Sawyer Riley Compton in a review. Tetley is headquartered in Shelton, Conn., but has a facility in Marietta, Ga. The project is likely to involve positioning the company's iced teas in Southern markets, sources said.
Crispin's BMW Mini Roars at Cannes
ATLANTA—Crispin Porter + Bogusky was awarded two media Lions at the 49th International Advertising Festival in Cannes, France, last week. The Miami agency was honored for its 2002 launch campaign on behalf of BMW's Mini Cooper.
Sterrett Dymond Stewart Adds Accounts
ATLANTA—Sterrett Dymond Stewart has added two new accounts to its client roster. The Charlotte, N.C., shop picked up Alveolus, which develops and markets medical devices, after a first meeting with the client. SDS will develop collateral materials for trade shows and print advertising targeting pulmonary physicians. Efforts for the Charlotte-based startup will run in Chest, the Journal of Thoracic and Cardiovascular Surgery. First Federal Bank in Florence, S.C., selected the agency to provide strategic marketing and advertising, Web site development, and media planning and buying. Advertising, carrying a "Make your move to First Federal" tagline, will involve direct mail, outdoor and print in area newspapers including the Cheraw Chronicle and the Florence Morning News.
BAC Florida Bank Goes With CreatAbility
ATLANTA—BAC Florida Bank has selected CreatAbility to develop an advertising campaign. The Coral Gables, Fla., agency will focus on the Miami institution's lending services in a print campaign that will run in the Miami Herald and Nexos, American Airlines' Spanish-language in-flight magazine. The humorous campaign juxtaposes airports, planes and luggage to emphasize the bank's preparedness to finance residential and commercial real estate for first-time borrowers. Work breaks in July and will run for six months.
AARP Nears Short List in $25 Mil. Review
WASHINGTON, D.C.—The AARP is close to naming a short list of two or three agencies for its $25 million advertising account, though a representative with the group declined to disclose contenders. Looking to make the cut are Mullen, Wenham, Mass.; BBDO, New York; The Richards Group, Dallas; GSD&M, Austin, Texas; and possibly one undisclosed contender, sources said. Washington, D.C., incumbent GMMB, which was invited to defend, is not participating. New York consultancy MatchWorks is assisting with the review process.
For the Record
Target funding for the Gettysburg National Battlefield Museum Foundation is $95 million, all but 12 percent to be raised through donations [Adweek, June 10].