Coors to Hear From 3 Hispanic-Shop Finalists
CHICAGO—Coors Brewing is set to select a new Hispanic agency from three finalists vying for the estimated $10-20 million account for Coors Light, a brewer representative said. The contenders are Bromley Com munications and Cartel Creativo in San Antonio and Publicis Sanchez & Levitan in Dallas, sources said. A decision is expected next month. Coors' general-market agency is Foote, Cone & Belding, Chicago.
BK Hires Valentine to Help With U.K. Relaunch
CHICAGO—Burger King has enlisted John Valentine, chairman of VML in Kansas City, Mo., to oversee a brand relaunch in the U.K. Valentine said the relaunch will likely include new-product introductions and pricing, and added there had been "no discussion" of changes to the company's agency roster. VML is Burger King's lead interactive agency in the U.S. Lowe in London handles Burger King in the U.K.
Grey Behind New Campaign for Reddi-Wip
CHICAGO—Grey produced a national ad and promotion campaign for ConAgra Food's Reddi-Wip brand, tagged, "Let the fun out." The effort captures moments when the whipped product comes into play, such as when a man and his granddaughter share a bowl of ice cream. ConAgra earlier consolidated the brand, formerly at Cramer-Krasselt, at the New York agency.
5 Shops Proceed in Bank of America Review
LOS ANGELES—Five media agencies have been invited into the next round of the $160 million Bank of America media review, sources said. Making the cut are Omnicom's PHD; Publicis Groupe's Zenith Media; Aegis Group's Carat; and media buying incumbent Interpublic Group's Initiative Media, all in New York; plus Bcom3's Starcom, according to sources. The next round of meetings is scheduled for mid-July. IPG's Bozell, New York, was incumbent on media planning. The client was unavailable for comment.
BBDS to Back Midwest's All-Star Sponsorship
CHICAGO—Midwest Express Airlines will break a new campaign from BBDS in July to tie into its sponsporship of the 2002 Major League Baseball All-Star Game. The Chicago agency will launch a TV, radio and outdoor initiative for the Milwaukee airline, slated to bow on July 9 at the game, to be played at Milwaukee's Miller Park.
Former Leap Executive Smith Talks With Publicis
CHICAGO—Fred Smith, one of the founders of the former Leap Partnership, is in talks with Publicis in Mid America to become chief development officer, said Barry Krause, the Chicago shop's CEO.
Trane to Hear From 4 Agencies
NEW YORK—Trane HVAC Systems & Equipment, a division of American Standard, is hearing pitches from four agencies this week, sources said. The shops vying for the $7 million heating-and-cooling account include Kirshenbaum Bond & Partners, Ogilvy & Mather and Foote, Cone & Belding, all New York, and one undisclosed contender, according to sources. Carmichael Lynch in Minneapolis is the incumbent.