DFW Isuzu Dealers Choose McCarthy
DALLAS—The Dallas Fort Worth Isuzu Dealer Association has shifted its advertising account to The McCarthy Cos. The estimated $2-4 million account is the first dealer-group win for the Dallas shop, which specializes in automotive advertising. McCarthy, The Richards Group and the undisclosed incumbent were invited to pitch. Rich ards, which landed the $5-10 million Sewell Automotive Cos. account last month, declined to participate. Michael Coston, president of the dealer association, said McCarthy Cos. was selected because of its quality of work for other clients, speedy in-house production capabilities and low rates. "With them, we know all advertising will be done effectively and timely," Coston said. New work may break as early as May 1.
Petty Pitches Goody's in Publicis Spot
DALLAS—NASCAR legend Richard Petty still has a tight grip on the controls at Petty Racing, a point Publicis in Mid America, Dallas, plays with in a new campaign for GlaxoSmithKline's Goody's Headache Powder. The first spot, using the quick reactions of Petty's pit crew to convey Goody's fast relief, breaks this week on local television and spot cable throughout the South and Southeast. Petty times his pit crew during a practice run, then turns the stopwatch on a crew member opening a box of Goody's. "Goody's Headache Powder. It's just plain fast," is the tagline. "We're putting an emphasis on elevating the creative, and this spot shows that," said Ted Barton, president of creative at Publicis in Mid America.
MWH Sells Albuquerque as Vacation Destination
DALLAS—McKee Wallwork Henderson is giving the city of Albuquerque a new identity. Last week the agency kicked off the second phase of a campaign to woo Texans to New Mexico's capital city, unveiling a colorful 15-by-8 mural at Dallas' Love Field airport. Ads carrying the tagline, "It's a trip" began appearing in business publications last month. Now the Albuquerque agency is turning its focus to the vacationer. "We're hoping this becomes a long-term identity for Albuquerque, like 'I love New York,' or 'Virginia is for lovers,' " said MWH president Steve McKee. The campaign will be sup ported by radio and outdoor.
DDB Launches Folgers Jakada Brand
DALLAS—DDB Dallas' launch campaign for Morningstar Foods' Folgers Jakada breaks this week with radio and in-store promotions. The chilled coffee drink is aimed at the college market. Ads will air nationally on Monday and Friday mornings, reminding listeners that Jakada is the "real cold, real creamy latte that'll wake up the real you." The drink comes in French roast, vanilla and mocha flavors.
Tracy Locke Names Merrill a Partner
DALLAS—Omnicom Group's Tracy Locke Partnership has named Kim Merrill a partner. Merrill, who oversees the Dallas shop's Hasbro and Tiger Electronics accounts, retains the title of group account director. She joined the agency in 1993.