Wieden Becomes Pizza Hut's Second Shop
NEW YORK—Wieden + Kennedy has been named Pizza Hut's secondary agency, handling limited-time offers. The Portland, Ore., shop bested Cliff Freeman and Partners, Ogilvy & Mather and Saatchi & Saatchi, all New York, said sources. BBDO in New York continues as lead agency on Pizza Hut, which spends about $140 million on measured media annually.
Cisco Names 3 Finalists
SAN FRANCISCO—Cisco Systems selected three finalists in the review for its estimated $50-60 million account. They are: Grey and JWT & Tonic, both San Francisco, and TBWA\Chiat\Day, Playa del Rey, Calif., said Jere King, vp of worldwide marketing communications at the client. Sources said the Internet networking company is seeking a conservative approach from agencies as it tries to rebound from the dot-com malaise. A group briefing was held last week at the San Jose, Calif., client. Presentations will take place from early May into June. Cisco had worked with Hill, Holliday, San Francisco.
Eddie Bauer Hires Mullen
SAN FRANCISCO—Eddie Bauer has tapped Mullen in Wenham, Mass., to handle advertising for its apparel division, a client representative said. Black Rocket Euro RSCG in San Francisco and Focus, a Seattle agency that uses the services of DDB Seattle, both pitched the business, which sources estimate to be worth $8-10 million. The account was most recently handled by Lowe in San Francisco, which folded last May. The clothing and home-furnishing catalog and retail business had media expenditures of $9 million in 2000 and $1 million for the first 10 months of 2001, per CMR.
FCB Hires Henton as Creative Chief
LOS ANGELES—Foote, Cone & Belding has hired Holland Henton as senior vice president, executive creative director at its Irvine, Calif., office. Henton, 40, was most recently svp, group creative director at McCann-Erickson in New York. He has led creative on accounts such as Southwest Airlines, Federal Express and Coca-Cola. At FCB, Henton reports to president Jim Harrington and replaces Scott Montgomery, who left in June. He oversees creative for all of the shop's clients, including Taylor Made-adidas, Hilton Hotels and Taco Bell.
Venables Names Palisades Media Buyer
SAN FRANCISCO—Venables, Bell & Partners has named Palisades Media Group in Los Angeles its media buyer, agency executives said. PMG will handle all media buying for the agency, including broadcast, cable, print, outdoor and new media. Palisades' first task is handling buying for Barclays Global Investors/iShares, an account recently won by the team of Venables and Eleven [Adweek, March 11].
HBO said last week that it has decided not to pursue a relationship with Berlin Cameron/Red Cell. Furthermore, the assignment at issue was worth "five figures," not the $7-10 million previously reported [Adweek, March 11], according to a client representative.