Reckitt Benckiser Hears Pitches for $300 Mil. Account
NEW YORK—Reckitt Benckiser last week met with executives from at least six regional offices of three agency networks last week as part of its $300 million global review, sources said. Still vying for the account are Ogilvy & Mather and J. Walter Thompson, both in London, and Euro RSCG in New York, according to sources.
GE Seeks Shop for European Assignment
NEW YORK—General Electric has held credentials meetings with at least five undisclosed agencies about handling its corporate-image advertising in Europe, a new assignment, sources said. The company's estimated $215 million U.S. account is handled by BBDO.
ONDCP Breaks 2 New Spots Via Ogilvy
WASHINGTON—The White House is set to break two new 15-second spots, by Ogilvy & Mather, New York, in its anti-drug media campaign. The spots are part of an effort the White House Office of National Drug Control Policy first launched during the Super Bowl. White House officials confirmed that they have purchased media time during the upcoming Academy Awards, but no decision has been made on which spot will run during the program. In one spot, a boy says, "I killed mothers, I killed fathers." Later, he says, "Technically, I didn't kill these people. I just kinda helped." The copy, "Drug money supports terror. If you buy drugs, you might, too," is in both spots.
Nieman Back to Work on Coke
NEW YORK—John Nieman, former worldwide cd at D'Arcy Masius Benton & Bowles, is now freelancing for McCann-Erickson on Coke Classic, sources said. Nieman, 53, who left D'Arcy in April 2000, was ecd at McCann in New York from 1987-89 and worked on Coke's "Can't beat the feeling" campaign. The agency continues its search for a top creative on the U.S. Coke Classic account [Adweek, Feb. 18]; but sources say Nieman is not a candidate. The agency declined comment. Nieman could not be reached.
Studies: Tobacco Co. Ads Still Target Teens
WASHINGTON—Two new studies show that tobacco advertising is still reaching teenagers. In a study by peer-reviewed policy journal Health Affairs, researchers at the University of Chicago found the tobacco industry still targets young magazine readers by increasing the number of ads in magazines read by less than 15 percent of teens. (Tobacco companies last year agreed not to place ads in magazines with more than two million readers under 18.) A second study, in the Morbidity and Mortality Weekly Report, found that more than 90 percent of stores that sell cigarettes had tobacco ads or other marketing materials.
Final pitches are scheduled this week in Dunlop's $25-30 million global review, sources said. Competing are Arnold in Boston, Bartle Bogle Hegarty in London and New York, and 180 in Amsterdam, said sources. Goodby, Silverstein & Partners in San Francisco was said to be involved in the review early on, but is no longer in the picture, said sources. … Verizon SuperPages has tapped Combustion, a New York consultancy, to handle its $30 million review, as expected [Adweek, March 4].