Ogilvy & Mather Stirs in Atlanta
ATLANTA—Ogilvy & Mather, which shut down its failing operation here last year, may be planning a comeback. More than two dozen staffers, assigned to run Ogilvy's newly won Coca-Cola accounts—Sprite and Fanta—have quietly set up shop in midtown Atlanta's Four Seasons hotel and office tower. The space was abandoned last fall, but remains under lease to the agency. At present, Ogilvy has no plans to open a full-service facility, sources said.
Arnold, CP+B Team Up in Super Bowl
ATLANTA—Arnold and American Legacy Foundation partner Crispin Porter + Bogusky created two Super Bowl television commercials for "Truth," the national teen anti-smoking initiative. "Squadron" depicts a sunny day at a Florida beach. An airplane towing a "What's in cigarette smoke?" banner buzzes the beach. Additional planes then fly over trailing banners listing the toxic ingredients in cigarettes. In "Ratman," an actor in a rat suit climbs out of a New York subway station, staggers a short distance, then drops dead alongside a message scribbled on a piece of cardboard. The message: "There's cyanide in cigarette smoke. Same as in ratpoison." Arnold is headquartered in Boston; CP+B is located in Miami.
Ringling Bros. Selects Avalanche Creative
ATLANTA—Ringling Bros. and Barnum & Bailey Circus has awarded its broadcast advertising account to Avalanche Creative Services. The New York shop defeated four undisclosed agencies in its home state and California to win the estimated $8 million account, sources said. Smash Advertising in Boston created the Vienna-Va.-based client's most recent broadcast advertising.
Home Builders Sign Dan Rosenthal Company
ATLANTA—The National Association of Home Builders has chosen The Dan Rosenthal Company to create a brand identity package. The Bethesda, Md., shop won the assignment—part of the Washington, D.C.-based trade association's "Education Central" training program—without a review. Billings were not disclosed. The 200,000-member NAHB's mission is to promote federal and state policies that make housing a national priority.
U.S. Beverage Puts Grolsch Beer Into Play
BOSTON—U.S. Beverage is considering some half-dozen undisclosed agencies for its estimated $6 million Grolsch beer account. The business has been handled for the past several years by Gearon Hoffman of Boston, according to Jerry Greenstein, USB's executive vice president of marketing. Gearon Hoffman is not defending.
TBWA\C\D Considers Smaller S.F. Presence
SAN FRANCISCO—TBWA\Chiat\Day may downsize its operation here into a creative-only office that would service Adidas and other established accounts, sources said. The plan being floated follows the office's loss several weeks ago of the $60 million Levi's business, which it had handled since 1998. That account landed at Bartle Bogle Hegarty in New York. London-based BBH already handled Levi's outside the U.S.