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AMD Names 6 Semifinalists

LOS ANGELES—Advanced Micro Devices selected six semifinalists late last week in the competition for its $25-30 million consolidated global advertising account, according to Select Resources International, which is managing the review. The six are D'Arcy Masius Benton & Bowles in Los Angeles; DDB, McCann-Erickson and Young & Rubicam, all in San Francisco; Leo Burnett's LB Works in Chicago; and Lowe in New York, said Catherine Bension, president of SRl in West Hollywood, Calif. Those shops will be pitching in conjunction with their offices in other key regions around the world, including Europe, Latin America and the Asia-Pacific region, Bension said. Hill, Holliday, Connors, Cosmopulos, Boston, and Publicis in London have handled AMD's domestic and European accounts, respectively.

Adobe's Direct Account in Review

DALLAS—Adobe Systems has begun contacting shops for its $5-8 million direct marketing account. A representative of Select Resources International, which is handling the review, said about a dozen calls have been placed to prospective contenders. A decision will be made by late March or early April. Incumbent Rapp Collins in Dallas said it will defend the business. Adobe, in San Jose, Calif., is the maker of software programs such as PhotoShop and Acrobat. Last fall it selected Goodby, Silverstein & Partners, San Francisco, for its $15-$20 million general advertising account.

Connelly and Cliff Freeman Break Staples Spots

BOSTON—Staples broke TV ads last week showcasing the office-supply chain's trademark humor. The spots introduce the theme "Staples 365," which aims to convey the retailer's message of everyday savings through its stores, catalog and online presence. One ad shows employees sharing a single pen at a meeting. Another shows employees' arms covered with notes written in ink because their boss refuses to buy notepads. The client's long-running tagline, "Yeah, we've got that," is retained. Radio and print are a possibility for later this year. Boston's Connelly Partners developed the positioning and the "365" branding; the client's lead creative agency, Cliff Freeman and Partners, New York, handled the executions. Framingham, Mass.-based Staples recently assigned $50 million in broadcast planning and buying to Grey's MediaCom, also in New York, from Pro Media, Natick, Mass.

Transcendigital Adds Four to Roster

BOSTON—Transcendigital, an Avon, Conn., marketing communications shop, has added four clients to its roster: Fleet Capital, FLIR Systems, Tisane Tea & Coffee and AndreInspires. The shop will provide search-engine optimization and digital marketing services for Glastonbury, Conn.-based Fleet Capital. It will produce a Web site and multimedia projects for FLIR Systems, Billerica, Mass., a manufacturer of thermal imaging systems. For Tisane, Hartford, Conn., Transcendigital will create a branding campaign that includes Web development and public relations. Transcendigital will devise a marketing plan for AndreInspires, the Web site of motivational speaker Andre Beaudoin.