Maryland Port Administration Retains gkv
ATLANTA—The Maryland Port Administration has re-tained incumbent gkv communications (formerly Grey Kirk/VanSant) to handle its $2 million account. The Baltimore shop will be responsible for the client's advertising and public relations, including strategic planning, market research, media placement, direct marketing and special events and promotions.
Florida Filmmakers Protest State Squeeze
ATLANTA—Led by independent producer Al Crespo, about 50 members of Florida's film, television and printing industries picketed the offices of the Florida Citrus Commission last week. The group is angry that state and local economic development agencies such as the FCC, Florida Lottery and Florida Tourism "routinely award jobs to out-of-state production companies," said Crespo. The FCC, headquartered in Lakeland, Fla. is represented by The Richards Group of Dallas. The state's lottery and tourism boards use Florida agencies Cooper-Hayes in Miami and Fahlgren in Tampa, respectively.
Martin Makes Finals in Mott's Review
BOSTON—Mott's has narrowed its search for a new agency. The four finalists contending for the $10-15 million account are: The Martin Agency in Richmond, Va., North Castle Partners of Stamford, Conn., and Wolf Group and incumbent Moss/Dragoti, both New York. Cramer-Krasselt in Chicago and New York's D'Arcy Masius Benton & Bowles, Gotham and Kaplan Thaler Group had been semifinalists. Mott's is a Stamford unit of Cadbury Schweppes. Consultants at Van Brunt & Partners, Fairfield, Conn., and Roth Associates, New York, who are overseeing the review, could not be reached for comment.
Trumpet Breaks Ads for The OATH
DALLAS—In a new television, print and radio campaign breaking in markets across Louisiana, The OATH asks patients what they fear more: getting sick or having to deal with their HMO. The $3 million campaign, created by Trumpet of New Orleans, features a series of humorous spots showing people going to extraordinary lengths to protect themselves from injury or illness. For example, a man suits up in bubble wrap on his way to work, a mother perches in a lifeguard tower over her son's wading pool and a young couple make do with an imagined kiss to avoid any germs
Havas Reports Mediocre Financials
BOSTON—Havas Advertising, parent of McKinney & Silver in Raleigh, N.C., reported revenue of $1.4 billion for the first nine months of 2001, a 3 percent gain over the same period a year ago. Havas endured a poor third quarter, posting revenue of $400 million, a 4 percent drop from Q3 in 2000. Those numbers are adjusted to exclude acquisitions and currency fluctuations. Separately, Havas of Paris moved Brann Worldwide, Wilton, Conn., a relationship marketing firm with billings near $1 billion, into the Boston-based Arnold network from its 70-unit Diversified Agencies Group. The latter has been dismantled as a cost-cutting measure. Arnold also added several more shops from DAG and nearly doubled its overall network billings to $6 billion.