Southwest Airlines Revises TV Advertising
DALLAS—GSD&M last week introduced a new television spot for Southwest Airlines in the wake of the Sept. 11 terrorist attacks. Replacing the airline's humorous "football season" ads, the 15-second spot, which broke Thursday night, prominently features new Southwest Airlines president Colleen Barrett saying, "We are a company of Americans ... pledging our allegiance to America." The Austin, Texas, agency was able to quickly assemble the commercial using existing footage of airline employees at work. The shop collected new footage last week to produce an additional three spots.
Griffith Phillips Creates Memorial Poster
DALLAS—Griffith Phillips Creative has designed a poster to help raise money for disaster relief efforts. With materials and printing donated by Dallas-area companies, the initial run of 10,000 posters is being sold by the Dallas Cowboys football team, Radio One and others, with proceeds going to the Salvation Army. The poster depicts an American flag draped behind the skyline of New York, with the words "In memory: 9/11/01" in white type on a black background.
Holt Design Adds Lone Star Ranch to Roster
DALLAS—Holt Design has been retained to handle the $3 million advertising account of Lone Star Ranch, a new, 4,500-acre, master-planned community in the Dallas suburb of Frisco. The development is scheduled to include single-family homes, town houses and apartments. Duties for the Dallas-based agency will consist of a broad branding and positioning campaign.
Communications Group Gets State Business
DALLAS—The Communications Group has picked up four public information and education accounts in recent weeks. Combined billings total more than $1 million. The Little Rock, Ark., shop participated in competitive reviews for the accounts, which include programs such as breast care education for the Arkansas Department of Health, employee training for the Arkansas Workforce Investment Board, tax credit information for the Arkansas Employment Security Division and projects for the Arkansas Adult Learning Resources Center.
Universal Studios Puts Richards in Finals
ATLANTA—Davidandgoliath and The Richards Group have been named finalists in the review for Universal Studios' estimated $30-40 million creative account, sources said. The contenders, based in Los Angeles and Dallas, respectively, now move into a final competitive round. A decision is expected in the next few weeks. Eliminated earlier this month were McKinney & Silver in Raleigh, N.C., and Doner in Southfield, Mich. Marketing executives at the Orlando, Fla.-based theme parks operator did not return phone calls. Incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York is not participating in the review.
For the Record
Omnicom is affiliated with, but has no ownership in, new Dallas urban marketing agency Branchout [Adweek, Sept. 10].