Marshalls Selects del Rivero DDB
ATLANTA—Marshalls, a division of The TJX Companies, has named del Rivero Messianu DDB its lead Hispanic agency. The Coral Gables, Fla., agency will plan and execute marketing campaigns positioning the department stores as "unique shopping experiences" for Hispanic shoppers. A leader in the off-price retail segment, the Framingham, Mass.-based chain operates more than 550 stores in 38 states and Puerto Rico.
Abovo Group Acquires 5 Clients
ATLANTA—Abovo Group has added five new marketing and public relations accounts. The Atlanta technology marketing shop will develop branding campaigns for Atraxis, an aviation industry transport and logistics specialist; Revenue Technologies, an income-management solutions provider; and StoneSoft, a network security software developer. Abovo will provide public relations support for HealthTrio, an Internet-based network connecting healthcare plans, employers and members; and MediaBin, an e-commerce brand management platform. StoneSoft, Revenue Technologies and MediaBin are headquartered here.
Georgia Governor Backs Ad Community
ATLANTA—Georgia Governor Roy Barnes will attend the Association of Independent Commercial Producers exposition this Thursday at Atlanta's High Museum. Barnes, a supporter of the feature film and commercial production industries, was behind the successful effort that made Georgia House of Representatives Bill 610 a law this past legislative session. The new legislation exempts production-related work from the state sales tax. The governor will be soliciting suggestions on how to build a stronger business base—including tapping into area Fortune 500 corporations—for the local advertising community.
AHAA Is Set to Meet in New Orleans
ATLANTA—The Association of Hispanic AdvertisingAgencies is holding its 11th semi-annual conference Sept. 6-9 in New Orleans. "ConCensus 2001" is the theme of the event at the Inter-Continental Hotel. For details, contact AHAA headquarters in McLean, Va., at (703) 610-9014 or by e-mail at email@example.com.
Sony Begins $400 Mil. Media Summit
LOS ANGELES—Presentations are scheduled to begin this week for Sony Corp.'s consolidated $400 million-plus North American media business, sources said. Sony's European and Asian media accounts are expected to follow. Globally, the company spends a total of $1 billion. Although Sony has been talking to top executives at media networks for seven months, until now it has not asked for competitive information nor made clear whether it would launch a competition for its media business or simply restructure its global roster assignments. The company's media stable includes Bcom3's Starcom Mediavest Group, WPP's MindShare/The Media Edge; Publicis' Zenith Media; the Interpublic Group's Universal McCann; and Omnicom's OMD. All the agencies or their sister shops handle Sony's domestic and foreign business.