The Martin Agency Shutters S.F. Outpost
SAN FRANCISCO—The Martin Agency last week shut its Northern California office, citing the slow economy. A key factor in the decision was the loss of a $10 million assignment from Charles Schwab. The project, which involved helping the brokerage appeal to women, was a major reason the Richmond, Va.-based shop opened an office here in the spring of 2000. Martin joins a growing list of agencies that have ceased operations in San Francisco, including Leo Burnett Technology Group, Saatchi & Saatchi and Lowe Lintas & Partners. The office will close officially at the end of this week. Martin will likely try to keep some of the 11 employees who are losing their jobs, including managing partner Alda Abbraciamento.
Go RVing Coalition Hits the Road
ATLANTA—The Go RVing Coalition, a national trade association representing manufacturers, dealers and other specialists in the recreational vehicle industry, is putting its marketing account into review. Sources said that billings on the account, which includes creative and media buying duties, have amounted to more than$45 million over the past six years. The incumbent isEisner Communications of Baltimore. Go RVing is supported by the Recreational Vehicle Industry Association in Reston, Va., the Recreational Vehicle Dealers Association in Fairfax, Va., and the National Association of RV Parks and Campgrounds of Falls Church, Va.
Summit Properties Selects Carroll/White
ATLANTA—Summit Properties has chosen Carroll/White to market its HOME Program, a rent-to-own initiative that allows tenants to purchase their apartments. The Atlanta agency will produce a local print advertising campaign targeting residents and potential homeowners in the client's 11 luxury apartment complexes. Summit Properties, which is headquartered in Charlotte, N.C., holds an ownership interest in more than 18,000 apartments nationwide.
Northrop Grumman Taps McCann-Erickson
LOS ANGELES—Northrop Grumman Corp. has awarded its $7 million-plus creative and media account to McCann-Erickson here.The aerospace and defense contractor had worked with BBDO West in Los Angeles for the past eight years [Adweek, June 4]. Last week, however, that agency dropped out of the review following the announcement that its Chicago office was one of three finalists competing for Boeing's $70 million advertising account [Adweek, Aug. 13]. Other finalists that participated in the Northrop Grumman review included Ogilvy & Mather in New York and E. James WhiteCommunications in Herndon, Va.
PeopleSoft Considers 4 Contenders
SAN FRANCISCO—Four agencies remain in the closed review for PeopleSoft's $30 million ad business. The incumbent is Kirshenbaum Bond & Partners in San Francisco. Other finalists in the hunt for the Pleasanton, Calif.-based enterprise software provider's marketing account are Arnold and Goodby, Silverstein & Partners, both in San Francisco, and the New York office of BBDO. A decision is expected in September.