$1 Bil. Sony Global Review Ready to Roll
LOS ANGELES—Sony Corp.'s seven-month investigation into consolidating its media buying and planning is finally evolving into a $1 billion global review, according to sources. One source said the contest could begin as early as this week. It is unclear whether Sony will seek one global shop or divide its media business geographically among several agencies. Since last February, Sony has held discussions on media consolidation best practices with Omnicom, Bcom3, Publicis, Interpublic Group of Cos. and WPP media executives. In those talks, the client did not ask for competitive pitches, executives said. IPG's Universal McCann in Los Angeles handles the Sony Pictures business. WPP's The Media Edge and Young & Rub icam in New York and Irvine, Calif., handle Sony consumer electronics media. Omnicom's TBWA\Chiat\Day in Playa del Rey, Calif., and OMD in New York work on Sony Playstation. Publicis' Saatchi & Saatchi and Zenith Media and Bcom3's Starcom handle various Sony divisions overseas.
New President Expected at Young & Rubicam, Detroit
DETROIT—Young & Rubicam is expected to name former agency executive Don Williams president of its office in Detroit this week, sources said. Williams resigned last spring as chief marketing officer at Champion Enterprises, a Y&R client. He formerly worked on Lincoln Mercury at Y&R. He would replace Laurie Null, who is leaving the Dearborn, Mich., agency to take the top job at the Irvine, Calif., office of Wunderman, Y&R's promotional unit.
D'Arcy Unveils $15-20 Mil. Charmin Campaign
NEW YORK—Procter & Gamble breaks a campaign today for its new Charmin Fresh Mates product, a semi-moist tissue paper roll. An animated TV spot from D'Arcy Masius Benton & Bowles in New York shows a bear in the woods and a duck carrying a roll of the new Charmin Fresh Mates and is tagged, "Charmin Fresh Mates. Wettt! Just bearly." Sources estimate the budget at $15-20 million.
Kids Upfront Wraps Up
NEW YORK—The kids upfront marketplace concluded last week, with both broadcast and cable networks finishing business. Results mirrored the adult prime-time upfront: Buyers prevailed. The relatively inexpensive Cartoon Network was the only major seller that saw its dollar volume rise over last year, said traditional kids media buyers. In aggregate, the marketplace fell 5-10 percent below last year's estimated take of $700-$750 million.
A decision is expected this week in Timberland's $15-20 million creative review, following pitches last week by Black Rocket/Euro RSCG in San Francisco, Carmichael Lynch in Minneapolis and New York shops Fallon and J. Walter Thompson. … TBWA\Chiat\Day has landed creative duties on four Cadbury Trebor Allan brands previously handled by Leo Burnett/Toronto: Cadbury Crispy Crunch, Cadbury Milk Chocolate, Caramilk and Maynards Wine Gums. Billings were not disclosed. … Christina Love, business development director at Messner Vetere Berger McNamee Schmetterer/Euro RSCG, has resigned to pursue other interests. Her duties have been temporarily absorbed by MVBMS partners Denis Glennon and Joanne Tilove.