RightMinds on Track in Richmond
ATLANTA—Less than a year after its relaunch,RightMinds has become a marketing player in its hometown. The Richmond, Va., shop, formed by a 1999 merger between Chapman Advertising and Thurston Inc., has picked up some $4 million in local business. RightMinds has worked on marketing assignments for the Greater Richmond Partnership, Metropolitan RichmondConvention and Business Bureau, Youth Matters (a community reading initiative), Richmond International Airport, New Dominion Equipment Co., Conquest Communications and Children's Wear Digest. The advertising operation, run by president Bill Chapman, will register $23 million in billings this year.
Lee, Wrangler Seek B-to-B Agency
ATLANTA—VF Brand Solutions, a division of VF Image Wear, has issued a request for proposals regarding the upcoming review for its Lee, Wrangler, Hero, Gitano,JanSport and The North Face brands' business-to-business marketing account. Lori Harris, a marketing executive at the Martinsville, Va., office of the company (formerly known as VF Corp./Vanity Fair), estimated annual billings will be $1-1.5 million. Harris also suggested VF Brand Solutions' Eastpak and Healthtex lines would be going into review.
Paradigm Wins Panama City Tourism
ATLANTA—Paradigm Communications has won thePanama City (Fla.) Convention and Visitors Bureau's advertising account in a review. The Tampa, Fla.-based shop defeated T.G. Madison in Atlanta, Yesawich, Pepperdine & Brown in St. Petersburg, Fla., and First Marketing Group International in Longwood, Fla., to win the estimated $1.5 million tourism business.
South Carolina Begins Lottery Review
ATLANTA—The state of South Carolina has issued requests for proposals for its first lottery advertising account. Estimated billings are $7.5 million. The marketing assignment will involve brand development, retail game advertising, point-of-sale support and Web site development. In-state contenders, to date, include: Chernoff/Silver and Associates and NS&G, both located in Columbia; Erwin-Penland in Greenville; and Rawle Murdy Associates in Charleston. The deadline for submissions is Aug. 24. A round of oral presentations will be held the week of Sept. 3. A decision is expected soon thereafter, sources said.
DDB 'Reintroduces' AIDS Crisis
LOS ANGELES—Fearing that the general public has become complacent about AIDS, the Lifelong AIDS Alliance has unveiled an advertising campaign meant to "reintroduce" the disease. Created by the issues and advocacy division of DDB in Seattle, this is the first major branding effort for the Seattle-based alliance. The campaign includes print, transit and outdoor advertising components. Four print ads, tagged "Lifelong battle. Lifelong support. Lifelong commitment. Lifelong friend," were inspired by the AIDS Memorial Quilt and commemorative tiles made by Northwest AIDS Foundation clients and volunteers.