Timberland Dismisses Martin, Launches Review
BOSTON—Timberland last week parted with The Martin Agency and launched a review for the creative portion of its advertising account. The outdoor footwear and apparel company in Stratham, N.H., had worked with Richmond, Va.-based Martin, for about four years and has retained consulting company Select Resources International to help it choose a successor. The client said it needs an agency with greater global resources; Martin attributed the split mainly to changes in senior marketing management. A selection is set for August. Recent Martin campaigns for the client were tagged "For the journey." Timberland spent about $13 million on ads in 2000, per Competitive Media Reporting.
Williams-Sonoma Selects Digitas
BOSTON—Williams-Sonoma has selected Digitas to handle interactive marketing for its Williams-Sonoma, Pottery Barn and Pottery Barn Kids brands. Spending was not disclosed but is believed to be at least in the high seven figures. Working the account in its San Francisco office, Digitas is assigned to launch online wedding and gift registries, beginning with Pottery Barn, and then to redesign the Williams-Sonoma and Pottery Barn e-commerce sites in time for fall relaunches. Williams-Sonoma, based in San Francisco, sells housewares and gifts from nearly 400 U.S. stores, operating under several retail brands, and through catalogs and Web sites. Bankrupt i-shop marchFirst had worked on the account.
Nail, MacGregor 'Unite and Conquer'
BOSTON—Nail has launched a campaign for software company MacGregor themed "Unite and conquer" using unconventional layout schemes in technology and business magazines. One execution consists of small text boxes reading "This ad doesn't work" distributed throughout two pages of a magazine article. Another layout features a page of editorial content separating two pages of ad copy that read, "The margin of error is this wide." Nail also created collateral, corporate identity and a Web site as part of the Boston-based client's overall rebranding campaign. The ads began appearing last week in financial trade publications such as Straight Through Processing, Securities Industry News and Wall St. & Technology and aim to reflect the client's ability to streamline the buying and selling process through its software.
BOSTON—Arnold, McLean, Va., Friday picked up the estimated $10-15 million account of The Washington Post; Berlin Cameron & Partners, New York, had worked on the business ... McDonald's Co-op Association of Maine awarded its advertising to the team of Leo Burnett and Moroch Associates. Arnold, Boston, had handled ... Shira Goodman has been promoted to executive vice president/marketing at Staples, Framingham, Mass. She had been senior vice president of StaplesDirect.com. Cliff Freeman and Partners, New York, handles the office supply chain's $115-million account and fashions ads tagged "Yeah, we've got that."... Trinity Communications, Boston, has been chosen by global law firm Holland & Knight to handle public relations to raise awareness of the firm's primary practice areas and its work with the business community.