Verizon Wireless Northwest Cancels Review
ATLANTA—Verizon Wireless Northwest has canceled the review for its $40 million advertising account. The telecom's decision strands incumbent agency Campbell Mithun of Minneapolis and finalists Barkley Evergreen & Partners in Kansas City and GMO/Hill, Holliday of San Francisco. "Consolidations within the Verizon structure have changed the geography for the client, taking away the need for an ad agency relationship," said Ken Bowes, a partner at Wanamaker Associates, the Atlanta-based consultancy that conducted the review.
Wakefield Jumps to BBDO South as Group CD
ATLANTA—Rich Wakefield has joined BBDO South as senior vice president and group creative director. Wakefield joins his career-long colleague, Jim Noble, at the Atlanta shop after resigning earlier this year from crosstown agency MRA, where he was an award-winning creative director. "Rich was on my radar the minute I took the job," said Noble. "He is a consummate craftsman and a great mentor to the junior teams. My goals are to give the creative product world-class status and have fun doing it." Noble and Wakefield have played the Butch Cassidy and Sundance Kid roles at BBDO in Vancouver and Fahlgren in Atlanta.
The Marketing Continuum Wins Alltel
ATLANTA—Alltel has selected The Marketing Continuum to handle its advertising account. Billings were not disclosed. The upcoming campaign for the telecommunications company will include television, print, radio, outdoor and point-of-purchase. The Marketing Continuum in Dallas was acquired by Hawkeye Communications of New York last July.
Burnett Tech CEO Is Out in Reorganization
CHICAGO—Leo Burnett Technology Group chief executive officer Sean Bisceglia is leaving the agency as part of a restructuring of the high-tech business-to-business unit. The agency, founded by Bisceglia in 1991 as Total Focus Approach, was rebranded TFA/Leo Burnett Technology Group in 1998. Jeff Jones, who worked at Burnett from 1990-96 and most recently was director of brand management at marchFirst in Chicago, will rejoin Burnett as senior vice president to oversee LBTG. LBTG has experienced difficulties in recent months. In January, the unit laid off 25 employees, or about 10 percent of its workforce, mostly in its Boston and Chicago offices. The shop this week reportedly dismissed an additional 15 staffers across its entire network, which also includes facilities in Austin, Texas, and Chicago.
Hill, Holliday Launches Spots for Marshalls
BOSTON—Hill, Holliday, Connors, Cosmopulos is rolling out three television spots this week and next that are intended to communicate the savings and quality to be found by shopping at TJX Cos.' Marshalls. The tagline introduced last year, "What will you find this time?" continues. Advertising focuses on the stores' clothing fashions and savings of up to 60 percent. The commercials will air in 20 markets on network TV, including NBC's Thursday night lineup of Friends, Will & Grace, Just Shoot Me and ER.