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AARP Set to Select HeadQuarters
DALLAS—HeadQuarters Advertising appears poised to win the $10-15 million Hispanic account of the AARP (formerly the American Association of Retired Persons), following a review. The agency confirmed last week it has entered financial negotiations with the Washington, D.C.-based organization, which is making its first Latino marketing outreach to seniors aged 50-plus. The account will go to the San Antonio office of HeadQuarters, which is based in San Francisco. Other finalists for the account were Cartel Creativo, San Antonio, and La Agencia Orci & Asociados, Los Angeles.
Wells Fargo Taps San Antonio Agency
DALLAS—Wells Fargo has retained K.
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