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L.A. Cellular Narrows Review to 4 Agencies DALLAS--L.A. Cellular has narrowed the search for an agency to handle its $20 million ad account to four shops. Still in the running are: Fogarty Klein & Partners, Houston; DDB Needham, Los Angeles; McCann-Erickson, Los Angeles and San Francisco; and Deutsch, Marina del Rey, Calif. Fogarty Klein has been agency of record for sister company Houston Cellular since 1985. Both companies share the same parents: AT&T Wireless Services and Bell South Cellular Corp. A decision is expected in May. Pennzoil Breaks First Ads for Outlaw Brand DALLAS--GSD&M in Austin, Texas, has launched its first campaign for the Outlaw fuel additives owned by Pennzoil Products Co. of Houston. A 30-second TV spot airing nationally and four print ads are tagged, "The additives with attitude." The launch coincides with Pennzoil's plans, unveiled last week, to merge its motor oil, fuel additives and retail operations with Quaker State of Irving, Texas. The deal is expected to close later this year. GSD&M handles all Pennzoil product advertising. Quaker does not currently have an agency of record. Officials at both companies did not return calls to discuss future marketing plans. Baker Loses in Finals for Red, Hot & Blue WASHINGTON, D.C.--The Reeves Agency of Baltimore bested The Baker Group of Dallas and AbramsonEhrlichManes of Washington, D.C., to land the estimated $4-6 million Red, Hot & Blue restaurant chain account. Reeves president and chief executive officer Rebecca Reeves said her agency may have had an edge because of its "reputation for taking embryonic, developing companies and helping them grow." Houston Jeweler Hires Trum for Local Campaign DALLAS--Trum Advertising, Houston, was hired to handle advertising for Walzel, a Houston-area jewelry retailer. Trum has created two 30-second TV spots that will air on cable stations in Houston. Local print and direct mail assignments are also in the works. Makos Adds Cornerstone, Thompson to Roster DALLAS--Makos, Austin, added local clients Cornerstone Home & Hardware and The Thompson Group to its roster. The shop will handle consumer retail marketing, advertising and direct mail for retailer Cornerstone, and strategic marketing and collateral for Thompson, a consulting company. Billings for both accounts were undisclosed. Daisy Brand Signs Songstress for TV Spots DALLAS--Austin, Texas-based singer Sara Hickman was tapped to provide the music for Daisy Brand Sour Cream's new television spots, developed by Berry-Brown in Dallas. The music was produced by Austin production company Tequila Mockingbird. The songs were created for a 30-second spot, dubbed "Do a Dollop," and a 15-second ad, "Tease the Cow."

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