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– How2.com Moves Account In-house
DALLAS–How2.com has pulled its advertising account in-house, after awarding the business to GSD&M of Austin, Texas, in a review last year. Company officials at the time said the estimated $15 million advertising account would likely double in 2000. But client spokesperson Alan Steinmetz last week said the dot.com has moved its focus “from a consumer site to a business-to-consumer site, and now it’s a business-to-business site focusing on customer relationship management,” erasing the need for a consumer advertising campaign.